Privacy Policy

Last updated: April 2026

Loom is built on a simple promise: your reflections are yours, and only yours.

What Loom stores

• Your journal entries — the text you type
• AI-generated reflections — the questions and responses from your conversations with Loom
• Weekly insights — patterns Loom finds in your entries
• Your name and preferred reflection time — what you provided during onboarding
• Your subscription status — whether you have an active Loom Infinite subscription

Where your data lives

All of your data is stored in two places:

1. On your device — using Apple’s SwiftData framework, encrypted by iOS
2. In your private iCloud — encrypted end-to-end by Apple, accessible only to your Apple ID

Loom never sees your data. We have no servers that store your entries. We have no database with your name. If you delete the app, your data goes with it.

What Loom sends to AI

When you write an entry and tap REFLECT, Loom sends the text of your current entry, the detected mood, and the conversation history within that single reflection session to OpenAI’s API via our Supabase Edge Function proxy.

OpenAI’s data usage policy for API requests prohibits using your text to train their models. Your entries are not retained beyond the immediate request-response cycle.

We send the absolute minimum needed to generate a meaningful response — never your name, never previous entries, never your subscription information.

What Loom does NOT do

• We do not show ads. Ever.
• We do not sell your data. We have nothing to sell.
• We do not use your entries to train any AI model.
• We do not track you across other apps or websites.
• We do not share your data with any third party other than what’s described above.

Subscription data

If you subscribe to Loom Infinite, your subscription status is managed by RevenueCat, which integrates with Apple’s StoreKit. RevenueCat receives a transaction identifier and your subscription tier — it does not receive your journal entries or any personal information beyond what Apple provides for IAP processing.

Your rights

You can:

• Export all your data anytime via Settings
• Delete everything anytime via Settings
• Cancel your subscription anytime via the App Store

Deletion is immediate and permanent. There is no recovery.

Contact

Questions about privacy? Email: loom.support@boran.dev